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What is NAP Consistency?

By Jessica Lee
Updated December 18, 2025

Definition

NAP stands for Name, Address, and Phone number. Consistency refers to ensuring this data is identical across all online directories and citations.

The Foundation of Local Trust

If your address is "123 Main St" on Google and "123 Main Street" on Yelp, it confuses bots. Consistent NAP data builds trust and improves local rankings.

Fix Your Citations

We clean up your NAP data across the web.

Citation Cleanup