The Foundation of Local Trust
If your address is "123 Main St" on Google and "123 Main Street" on Yelp, it confuses bots. Consistent NAP data builds trust and improves local rankings.

NAP stands for Name, Address, and Phone number. Consistency refers to ensuring this data is identical across all online directories and citations.
If your address is "123 Main St" on Google and "123 Main Street" on Yelp, it confuses bots. Consistent NAP data builds trust and improves local rankings.